I don't Facebook.
Well, I
still don't Facebook. Not yet.
So far I've resisted personally engaging the most popular social network and don't use my account at all. I have a placeholder, and have made just one friend. Two if you count the person who discovered my existence before I figured out that becoming a "fan" would out me.
It may be because I've worked too intimately with identity data and know
there are plenty of agencies and people who want to know Who Knows Who, but there's a lot about displaying my lifelong connections that gives me pause. I don't mind public blogs or Twitter handles, but having others see the entire fabric of my personal network makes me a bit protective and leary of the conclusions or assumptions which may be drawn.
If I friend you, long-forgotten high school classmate, you suddenly have access to learn about everyone I know, but have no idea of the quality or depth of the connection*.
And if a connection begins to turn their life in a direction I no longer care to be associated with, I face having to somewhat publicly "unfriend" them.
That just doesn't seem to be a good practice.
Getting to the point of using that dormant Facebook account has been a long exercise in navel-gazing, one I've revisited often but still can't bring myself to resolve.
Besides maybe being slightly paranoid, I resist because I haven't found a personal use for the social space. And I've already established a rewarding one in others. If I want to message friends, I use
Twitter, and if they're not on Twitter, I email. The folks who aren't already in those contact lists are missing simply because haven't discovered them yet, not because I've lost touch. It's a system that works for me.
It's also a very unpopular practice for someone working with social media. But I believe I'm sticking to a very important rule of engagement, one that says that if you can't figure out your purpose for being in a space, don't park yourself in it for the sake of collecting friend counts.
I've reached social media Critical Quality Mass with
1,
2,
3 twitter accounts, three personal blogs, and a fourth I enjoy maintaining for my employer. Because I'm not a professional community manager, stretching my virtual self any thinner means my relationships will lose substance. That's not what I want for my personal network, and not what an employer should expect from me as a forward face in their budding social media efforts.
I'm not a Facebook hater. It's a wonderful tool for businesses who want to truly engage, and for individuals who have the time to nurture their relationships in that space.
As part of my job, I stay on top of things in the Facebook world, but until I become completely comfortable with what it means to share my personal network in such a public space, I'm gonna just stand watch.
*yes, I know about privacy settings and use them. We know what Facebook is right now, but it's a living, breathing community that continues to grow. There's no telling where it will end up and what it will mean to privacy issues.
Photo credit: Marliese by ~walker1812